Who We Are

Loodor develops award-winning, original content to invoke thought, fuel connection, and reinforce kindness among tweens and teens.

The Loodor Tales Series targets youth with storylines to instill self-worth and support mental health. The bestselling series launched with The Land of the Pines, and sequel, The Land of the Strays. Told through the lens of animals, the series engages audiences of all ages in a fantasy world filled with adventure, life lessons, and cross-over humor.


Why is the Loodor Tales Series important, timely and unique?

The Loodor Tales Series inspires youth to overcome the real-life struggles of self-worth by addressing complex topics of mind chatter, imposter syndrome, bullying, and false narrative through multi-faceted animal characterizations.

In February 2023, the C.D.C. (Centers for Disease Control and Prevention) confirmed a steep decline in teen mental health, declaring 42% of teen girls experience persistent sadness or hopeless. In March 2023, the Surgeon General stated that 13-year-olds should not be engaging on social media.

Loodor engages youth with content to self-esteem. Author Summer Nilsson is a frequent speaker and regularly collaborates with underserved schools, children’s organizations, and hospitals including The Birthday Party Project, Girl Scouts, St. Jude, Dell Children’s, Scottish Rite, and Children’s Health.


Generation Alpha, born after 2010, are the first generation born solely within the 21st century. It is reported that once Gen Alpha ages into teens, it will be too late.

Fifty-five percent of cyberbullying victims are between the ages of 14 and 15. One in three teenagers have said they were the victim of online bullying. Only one in 10 teen victims report abuse. Young people who experience cyberbullying are at a greater risk for self-harm and suicide. Emergency visits for suspected suicide attempts increased 51% among girls ages 12-17 in 2021.

Sources: Entrepreneurship, AP news, Statista, Cyberbullying Research Center, American Academy of Pediatrics, Do Something, C.D.C.

What's in a Name?

Loo” represents the individual. There is an old card game called the Loo, where players gamble to win a trick. Like Loo, we all start with the cards we're dealt. Life is a game of choices and lessons. We gamble on the path we choose to take, which is often curved by the loop of consequence. It is through this journey that we discover our inner strength. This strength is the trick to attaining our authentic voice and becoming our best selves.

The “dor” is symbolic of our universal connection to one another. We can shape another person's day with a simple smile, compliment or gesture. You never know the impact you will make in someone's life through basic kindness. We hope to instill this mindset and encourage readers to live life with intention. Through empathy and grace, we achieve collective success.

Our Commitment to Animals

Loodor is committed to helping animals find the families they deserve.

Summer Nilsson established the Nilsson Open A Dor Foundation to support organizations that work to place sheltered animals in loving homes. Through the 501(c)(3), Summer donates a portion of sales from all Loodor products to assist with animal adoption needs. The nonprofit is a proud partner of Operation Kindness, celebrating over 45 years of saving homeless pets. One hundred percent of the money donated to Operation Kindness is used for the Medical Fund. Learn more about Operation Kindness at www.operationkindness.org