Who We Are

Loodor is an impact-driven entertainment brand that nourishes individuality and invokes multi-generational dialogue through the Loodor Tales Series. The original series targets Gen Alpha and Gen Z with inclusive content to support social acceptance and mental health while inspiring audiences to see past stereotypes in the physical and digital world. Loodor strives to instill the skillset necessary to overcome the chatter of social media by engaging youth with a message of self-worth, empathy, and kindness.

Reaching Today's Youth

One in three young people in 30 countries said they have been a victim of online bullying. The American Academy of Pediatrics (AAP), American Academy of Child and Adolescent Psychiatry (AACAP) and Children’s Hospital Association have declared a national emergency in children’s mental health. Citing the AAP, emergency visits for suspected suicide attempts increased 51% among girls ages 12-17 years in early 2021 compared to the same period in 2019.

Loodor engages youth with content to instill self-esteem. We have collaborated with children’s organizations and hospitals including The Birthday Party Project, Girl Scouts, Save the Children, Dell Children’s Medical Center, Scottish Rite for Children, and St. Jude Children’s Research to promote self-confidence. We work with partners to provide sponsored books and experiences to underserved schools, hospitals, and organizations.

What's in a Name?

Loo” represents the individual. There is an old card game called the Loo, where players gamble to win a trick. Like Loo, we all start with the cards we're dealt. Life is a game of choices and lessons. We gamble on the path we choose to take, which is often curved by the loop of consequence. It is through this journey that we discover our inner strength. This strength is the trick to attaining our authentic voice and becoming our best selves.

The “dor” is symbolic of our universal connection to one another. We can shape another person's day with a simple smile, compliment or gesture. You never know the impact you will make in someone's life through basic kindness. We hope to instill this mindset and encourage readers to live life with intention. Through empathy and grace, we achieve collective success.

Our Commitment to Animals

Loodor is committed to helping animals find the families they deserve.

Summer Nilsson established the Nilsson Open A Dor Foundation to support organizations that work to place sheltered animals in loving homes. Through the 501(c)(3), Summer donates a portion of sales from all Loodor products to assist with animal adoption needs. The nonprofit is a proud partner of Operation Kindness, celebrating over 45 years of saving homeless pets. One hundred percent of the money donated to Operation Kindness is used for the Medical Fund. Learn more about Operation Kindness at www.operationkindness.org

“I was raised in a small town in East Texas. From an early age, I developed a deep love for nature and animals. It was while visiting my hometown years later that I rescued my cat, Grey, from the side of the road. The serendipity in meeting Grey later formed the baseline for the fictional stories in the Loodor Tales Series.”

– Summer Nilsson