Summer Nilsson
Summer Nilsson

A seasoned CEO, consultant, entrepreneur and marketing veteran, over the course of her career, Summer has represented the biggest names in publishing, fashion and the arts, including People, Food Network Magazine, Taste of Home, House Beautiful, Who What Wear, and many others. She is the founder and CEO of Loodor and author of The Land of the Pines.

Summer Nilsson
Summer Nilsson

A seasoned CEO, consultant, entrepreneur and marketing veteran, over the course of her career, Summer has represented the biggest names in publishing, fashion and the arts, including People, Food Network Magazine, Taste of Home, House Beautiful, Who What Wear, and many others. She is the founder and CEO of Loodor and author of The Land of the Pines.


I was raised in a small town in East Texas called Daingerfield. From an early age, I developed a deep appreciation for animals and nature. Although my career eventually led me to the city, my heart never left my hometown roots. It was while visiting East Texas years later that I rescued my cat, Grey, from the side of the road.  She was five weeks old at the time.

I've often imagined what Grey's life would have been like had I not stopped on that fateful day. This serendipity in meeting Grey planted the seed to create Grey's fictional story with the Loodor Tales book series and establish the Nilsson Open A Dor Foundation. Future Loodor products and partnerships will also contribute to the foundation's mission of helping animals like Grey find a forever home.

As an author, my goal is to communicate a message of positivity.  I hope to encourage younger generations to defy the odds and chase their dreams.  In a world of constant chatter, I believe it is our duty to reinforce the importance of confidence, connection and kindness.

As an aunt, my job has always been to listen. It’s sometimes easier to ask an outsider (non-parent) big questions. But big answers can be overwhelming, and even “cool aunts” aren’t immune to glazed over glances. For years, I have strived to share life lessons with my nieces and nephew. They were open to the content but not the context. They needed the information to be presented differently. I looked to my marketing background for creative ways to engage a delicate age with digestible advice. I believe that growth resulting from both accomplishments and failures provide me with the perspective necessary to write books with mindful messaging. It is a privilege to share words of wisdom with kids. It is the compendium of my career and family that enables me to help young adults and kids find their voice.

LOODOR FOUNDER & AUTHOR
THE LAND OF THE PINES

Q&A with Summer Nilsson
Q&A with Summer Nilsson

SUMMER NILSSON: My grandfather, Bo, was the patriarch of our family. His word was his bond. A handshake superseded a signed agreement. He was wise and well-known as a visionary leader. However, in our family, my grandmother, Gwendolyn, was the unsung hero. She was a woman of faith and filled food baskets for families in need. She stuffed Christmas stockings for children who would have otherwise gone without. She was as devoted to her community as she was to her home. And, like all southern women of that time, she never missed a standing appointment to get her “hair set” at the beauty salon. She was beloved by all, except on Saturdays.

On Saturdays, Gwendolyn hosted bridge (a card game), while serving finger sandwiches and freshly baked desserts. The sweet smell of pound cake misled many. Game days were not for the faint of heart.

When researching old card games for inspiration, I came across a trick-taking game called Loo. Loo dates back centuries and is referenced in Jane Austen’s Pride and Prejudice. My mother’s name is also Lou. Loo provided the perfect metaphor to honor both my mother and grandmother. Life always comes full circle.

SUMMER NILSSON: Like many, I believed that climbing a career ladder would provide fulfillment. I lost sight of the fact that happiness comes from within. I took time to reframe my definition of success. I then set out to share my story and instill that same inner strength in my nieces. My intention was to make sure they stayed true to themselves and felt empowered to succeed on their own terms.

The challenge was in finding an effective way to engage a12-year old with a life lesson. It had to be cool. I uncovered an opportunity to create important content on their terms. The Land of the Pines is a book for all ages, designed to capture a tween reader's creativity while fueling their growth. The story is transformative and written to act as a guidepost for the next generation of mindful leaders.

SUMMER NILSSON: The Land of the Pines focused on identity as a central theme. The Young Adult and Middle-grade reader is just beginning to embark on self-discovery. I wanted to address that head on. I believe that all kids have a special gift which is unique to their success. We must nourish individuality and encourage children to become their best and most authentic selves. To do so, we have to provide the tools necessary to silence the insecurity born from chatter and social media. My hope is that more kids will trust their own instincts and believe in their unlimited potential.

SUMMER NILSSON: The honest answer is that I’m more of an animal person than a people person. I’ve always felt a connection to animals, and it’s been a lifelong goal to build a brand that could be leveraged to assist them. By writing books with animal characters, I created an authentic platform and foundation from which to help sheltered animals find forever homes. Plus, who doesn’t love the idea of a kitten being carried around in a cup by a deer?

SUMMER NILSSON: My hometown has a population of 2,600 and three traffic lights. I often joke that there are no secrets in a small town. Stories seem to get better with time, and small towns are rooted in gifted storytellers. I learned the art of a good tale in East Texas. I also developed an appreciation for basic kindness and simple pleasures. A smile goes a long way, as does a cup of Sonic ice and a gentle breeze on a balmy, summer night.

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